Mini, fun video.

Well at least they are poking fun at themselves here, I mean where else is there to really go?

NFL Fantasy Files: The Best Players

I'm not sure about the history of this, but the special effects are great. Clearly this is Reebok sponsored, I could not find a supporting site, but this video has over 7 million views. Fun stuff.

Million Dog Mosaic in Brandweek.

Nice case study from Brandweek on Pedigree's Million Dog Mosaic below.

Case Study: Pedigree's Million-Dog Mosaic
Feb 21, 2009
-By Kenneth Hein

The Challenge
Every year, more than four million dogs end up in shelters. Pedigree decided to do something about it by creating the Pedigree Adoption Drive Foundation last year. The charitable organization is dedicated to helping shelters and rescue groups find homes for dogs. Now the issue was how could the Mars Petcare division raise awareness and money for its cause.

The Plan
The foundation and the "Million Dog Mosaic" were promoted at Pedigree.com, Dogsrule.com as well as at Milliondogmosaic.com/pedigree. Each time a consumer uploaded a photo of their favorite dog onto the site, the Pedigree brand donated $1 to the foundation. The mosaic was promoted via a custom Facebook application, the Westminster Dog Show Pedigree Pop-up dog store as well as integration with its advertising campaign, which features the hero adoption dog, "Oliver." Oliver is featured on the site comprised of consumers' uploaded photos. It was featured on a nonprofit channel on YouTube and targeted e-mails sent to an in-house database also got the word out. Catapult Action-Biased Marketing helped put the effort together.

The Results
In one month, there were more than 1 million page views of the mosaic. To date, more than 55,000 photos have been uploaded. It set the record for user-generated mosaic participation, beating American Idol. "It signified that Pedigree is a company that walks the walk when it comes to fully aligning with the values of its consumers," said John Anton, director of marketing at Pedigree. "A million dollars was raised for the Pedigree adoption drive. [The campaign] brought together dog lovers in a fun place where they could be entertained, do research on the best way to feed and treat their dogs, join a like-minded community and be rewarded for their engagement."

Putting a Fresh Face (or Lack Thereof) to Viral

More proof you don't need a huge budget to produce an extremely successful viral ad campaign.

This faceless ad campaign for Lotus has sparked huge buzz across automotive blogs, forums, and more.

And all it cost them was a few latex masks, a couple stand-ins, and tickets to a handful of high profile British events.

The mentos Kiss-Cam
Need a kiss? I like this experience a lot, except for the webcam-connection which made me wonder 'what are they doing with my image here'. I wonder if others feel the same way?

Other than that it's a fun use of video online. It has a touch of interactivity built into the video too, Not bad! (Nice talent selection too)

Suds take over Miami.

Sony using Miami like overflowing washing machine as the backdrop for a commercial for Sony's digital cameras. It must have been a blast to see live. More spots here on you tube.

Pilot launched today: Meet Deepak Ananthapadmanabha from MOJO HD.

Mojo HD launched a new pilot online today called The Circuit. In short, I laughed out loud a few times which in todays online competitive front, is definitely a good thing.

So, it's tech news (which i find interesting) in a humorous wrapper. It's sort of like the Daily Show meets Talk Soup which isn't a problem at all for me, I mean there is plenty of room in my life for people who make me laugh!

Here is a place where I can be exposed to tech news in a creative form, while getting a laungh. I'll all over it. Meet Deepak Ananthapadmanabha

Shave My Yeti.

Polartec just made me laugh and i thought i'd share the fun. This isn't a new site, but it's still a good one. The whole scenario with him running through the park is just ridiculous. It's a must see.

Shave My Yeti.