No Income? Apply for a Golden Grant!

General Mills has created a campaign with a pretty cool premise, Golden Grant. It targets those who have fallen victim to the plummeting economy.

A spin-off of both Twitter and FML, the Golden Grant microsite asks users to share their “ridiculous job search story” in 140 characters or less. The most “convincing” economical sob stories become short films. The winners get a generous supply of Golden Grahams to allay their fears of starvation…

As with any user-submitted-content-based campaign, I fear that people will exercise their drama skills and simply falsify or exaggerate their personal experiences. Also, I wonder how original the idea really is. Either way, I believe it’s a risk worth taking. Something tells me a lot of laughter (and maybe sympathy) is on the way.

Doggie Dentures on AdFreak

A little attention always makes us blush and frankly this is no exception. Check out today's post on AdWeek's AdFreak blog for the latest Pedigree DENTASTIX campaign. And if you haven't "Dentured your dog" be sure to get to it! Just click to get started!

Text To Donate - Help Shelter Dogs

We are helping The Pedigree Foundation help raise dollars to help shelter dogs in need find loving homes. Please participate and tell your friends and family to help as well. Text “pedigree” to 20222 and $5.00 will be donated to help dogs in need (the $5.00 is added to you phone bill and the entire amount goes to the foundation). It just takes a second to make a difference – and every donation adds up!!!