Thursday, June 26, 2008

Will ".PEDIGREE" Be an Available Domain Next Year?

The ICANN (Internet Corporation for Assigned Names and Numbers) is voting today in Paris. A vote that could lead to a radical and historical shift in the way we navigate the Web.


We are all familiar with ".com" and ".net", ".us" and ".gov". But what if we could secure ".Pedigree" or ".Cesar"? Based on the vote today, we'll see! Intrigued? Read on...

I wonder if we shouldn't be getting out our wallets now for our clients...

Spirit of Steve Irwin, Protect Us



Browsing MySpace is more dangerous than you think.

Hidden Meaning Behind the Photo...?




Hint: It's TOTALLY unrelated to botany and/or human anatomy...Think...technology.

Wednesday, June 25, 2008

Video Entertainment 8 Hours a Day

Did you see today's headline of eMarketer?  Research is indicating that Internet users in the US spend over 6 hours a day on video entertainment, and in 5 years they will be spending 8 hours per day.   That's a third of the day, the same amount of time many consider to be a good night's sleep.


As a marketer focused on the interactive space, recent articles and buzz over the growth of online video leads to excitement as there is tremendous opportunity.  My perception of this shift is positive given my position.  Years ago I worked in the more traditional space focused on print and broadcast, when I would have perhaps viewed such shift as a liability. 

Even so, it seems unfathomable that I personally could spend a third of my day engaging with online video entertainment.  Perhaps if I were still sweet 16, or if I were retired.  I guess they could be using the term "video entertainment" loosely and that some of those 8 hours in front of the computer are for educational purposes.   I kind of like to think the society of Internet users maintains such level of integrity.

Take a look on top articles for June 25, at www.emarketer.com

Tuesday, June 24, 2008

Diapers & Laptops & iPhones...Oh My!




It's no question that as technology skyrockets, so does its use among young people. How young is too young? Some parents these days are clueless as to when and how to provide their children with technology.

Take a read. It's a really interesting analysis (broken down by child age groups) on an issue with no clear-cut answer.