The Sound of (Not) Sucking

Using live LED decibel meters, AEG-Electrolux's brilliant new outdoor campaign lets consumers know just how noisy things are in a world where you can buy quiet washing machines.

The website gives real-time decibel ratings for the billboards. At the moment, London resembles their appliances the least.

Now, I wonder if the same could be implied by their vacuum machines.

Measuring a social media "addict"

Max Freiert has dug up some statistics showing what sites MySpace, Facebook and Twitter "addicts" are more likely to view.

I assume "addict" translates to "heavy user" in this case.

His findings are telling - if not shallow:

- MySpace addicts are somewhat vain – focusing heavily on establishing and fine tuning their online personas by customization of their personal profiles
- Facebook addicts focus more on engagement – interacting with applications, music and people both on and off the platform
- Twitter addicts are most interested in fostering communication and exploration – sites that allow a user to understand what their contacts are doing, provide a platform for content discovery and encourage users to actively participate are the most likely places to find hardcore twitterers.

Twitter and visualizing your social networks

Ok, most of us have fun with twitter, but this makes it that much cooler. Twittervision 3d let's you experience a globe with random twitters from people around the world. It's really interesting in that it really shows you the vastness of both twitter and also the web in general. If you like that, then there is also a Facebook app that seems pretty sweet too, it's basically a mash-up between twitter and google maps. It's all about visualizing your social network

Then there is the site called ... Twitter Browser. If you want to visualize your network in more of a site map view, this the place to go (actually even if you don't you should still check this out.)

"No Store", a real world woot?

Like a real world woot.com. It’s an interesting concept for a train station, see below from Trendhunter.

"The NoStore store is a “recyclable” retail space located in Shanghai’s Metro that offers artists retail space for just one week. As a result, the contents and theme of the store change every week. The concept is dynamic and also provides artisans with an accessible outlet for their unique products. The store typically features items like hand-painted T-shirts and socks-turned into dolls.

From the introduction to the concept, NoStore clearly tries to attract Metro commuting office ladies who only have 5 minutes to spend in the shop.

It promises surprise treasures to be discovered within the four square meters shop space, and at an afforable price. Art made accessible. This is yet a very new happening. There are plans to roll out the concept in more Metro stations."


Read this article here at Trendhunter

Suds take over Miami.

Sony using Miami like overflowing washing machine as the backdrop for a commercial for Sony's digital cameras. It must have been a blast to see live. More spots here on you tube.

Video ads on, yes... Vending machines

And you though online banners got ignored.

Inspiring Photography

I find photography very inspiring. It drives so much of what we do and say in the world of advertising and marketing. A friend of our marketing family shoots photography on the side and i was really inspired by it.

Take a look it's like a mini vacation.

Does this Barcode Look Familiar?

Just about a month ago, Mags wrote a post about QR codes... which was followed by the idea of adding people to your facebook via codes printed on tee's... and so on and so forth. The timing of that post was certainly on the early adopter end of things.

Exactly one month later, City Search has announced that it will be partnering with Scanbuy to get users information through a trial program with 500 local businesses in San Francisco. These businesses (mostly restaurants) will be placing a scannable bar code outside their location or on billboards which users will "scan" with their camera enabled mobile phones. Via a downloadable application, Citysearch will serve up the mobile version of the Citysearch page, offering users information, promotions and user reviews.

The interesting point about this new technology is that some see this as a value ad to current ad spend on Citysearch - that without any additional spend, they will have potential customers milling around outside the business snapping pictures! The golden egg here will be to see if this can actually tie into overall ROI...

Check out the full scoop!

Pilot launched today: Meet Deepak Ananthapadmanabha from MOJO HD.

Mojo HD launched a new pilot online today called The Circuit. In short, I laughed out loud a few times which in todays online competitive front, is definitely a good thing.

So, it's tech news (which i find interesting) in a humorous wrapper. It's sort of like the Daily Show meets Talk Soup which isn't a problem at all for me, I mean there is plenty of room in my life for people who make me laugh!

Here is a place where I can be exposed to tech news in a creative form, while getting a laungh. I'll all over it. Meet Deepak Ananthapadmanabha

What do we think of NetPromoter scores?

In a recent discussion with a client brand manager, the following question came up. "How do we track or develop a metric for posts online about our newly launched product?"

A number of national brands use Net Promoter Score to find out how likely an existing customer would be willing to recommend this product to another potential customer. NPS can be helpful in establishing benchmarks for ongoing eCRM efforts, but has it been too simplified to be useful?

Then I found this Satmetrix report was published discussing benchmarks across four different industries.

Can a lift in NPS demonstrate direct lift in sales? Please discuss.