Gas Price Saver Widget

Great Widget that features lowest gas prices in your area. Widget that saves your money!

Is Shorter Still Better When It Comes to Subject Lines?

Not according to a new study of over 225 MM emails and 660 subject lines done by Dela Quist, CEO of London shop Alchemy Worx. So what's the new magic number?

What is the optimal number of characters? Take a guess:

A) 50

B) 60

C) 70
D) 80

According to this study, if you chose A and D, you are correct. A 50 character subject line with a strong offer, or an 80 character line with an enticement are the two winners by a long shot. Open rates decrease significantly in the 60 - 70 range!

Check out the full article to ready the background and rationale! Looks like we might have a good reason to go a little longer!

Browser Wars 08

Over the next several months, both Firefox and MS Internet Explorer will release new, feature rich versions, according to this article in the NY Times.  Expected advances will include tools like Firefox 3.0's "Awesome Bar" that will provide smart search results based on past browser history, and IE 8.0's planned content sharing and dynamic content updating features, the new browser field looks like it will provide users all sorts of new useful features.

the times surmises that this renewed focus on the browser foreshadows a time in the not too distant future when all a computer really needs is a browser and a broadband internet connection, with most all information and applications like word processing and spreadsheets help on the web. This future has been developing right before our eyes with the advent of tools like Google documents, and now browsers are starting to bet that this type of server-side computing is going to start to pick up steam.