Breaking the desktop paradigm

For so long we've all worked within some pretty traditional constructs of what we call our desktops - whether on a Mac, PC, Linux or Commodore 64. We've all worked with the basic file structures and architectures that compose our virtual working/living world on our computers and how we interface with them.

With advancing web technologies and continually evolving interface design we've certainly seem some breakthroughs but they have mostly been at the site or application level, not on our day-to-day computer desktops. Neither OS X or Windows Vista have evolved things that much. That is until now (or soon hopefully).

Check out Bumptop. Designed by Anand Agarawala. BumpTop represents a paradigm shift in how we can think about our virtual desktops and allow them to become more intuitive and more important productive. Not to mention it's about as cool as you could imagine! While this is in beta now, follow it's development and sign up for a beta as the developer gets closer. I for one am hopeful to get a sneak peek!

Help Us Help Dogs

Our client Pedigree(R) Food for Dogs is on the 5th year of it's campaign to support dog adoption. This year, it is supporting it in a big way with a superbowl spot which you can see here. To amplify this traditional marketing activity, we've created an online extension of this work, featuring "behind the scenes" back stories for the crazy pets and their crazier pet owners featured in the Super Bowl TV spot. And to mark Pedigree's commitment even more explicitly, we have built in the benefit to the user that each video watched will result in additional donations by Pedigree to support dog adoption through their charity, the Pedigree Foundation.

Funny stuff, great cause.