Friday, April 18, 2008

Measuring a social media "addict"


Max Freiert has dug up some statistics showing what sites MySpace, Facebook and Twitter "addicts" are more likely to view.

I assume "addict" translates to "heavy user" in this case.

His findings are telling - if not shallow:

- MySpace addicts are somewhat vain – focusing heavily on establishing and fine tuning their online personas by customization of their personal profiles
- Facebook addicts focus more on engagement – interacting with applications, music and people both on and off the platform
- Twitter addicts are most interested in fostering communication and exploration – sites that allow a user to understand what their contacts are doing, provide a platform for content discovery and encourage users to actively participate are the most likely places to find hardcore twitterers.

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