Video Entertainment 8 Hours a Day

Did you see today's headline of eMarketer?  Research is indicating that Internet users in the US spend over 6 hours a day on video entertainment, and in 5 years they will be spending 8 hours per day.   That's a third of the day, the same amount of time many consider to be a good night's sleep.

As a marketer focused on the interactive space, recent articles and buzz over the growth of online video leads to excitement as there is tremendous opportunity.  My perception of this shift is positive given my position.  Years ago I worked in the more traditional space focused on print and broadcast, when I would have perhaps viewed such shift as a liability. 

Even so, it seems unfathomable that I personally could spend a third of my day engaging with online video entertainment.  Perhaps if I were still sweet 16, or if I were retired.  I guess they could be using the term "video entertainment" loosely and that some of those 8 hours in front of the computer are for educational purposes.   I kind of like to think the society of Internet users maintains such level of integrity.

Take a look on top articles for June 25, at www.emarketer.com