Well at least they are poking fun at themselves here, I mean where else is there to really go?
Wednesday, April 15, 2009
Mini, fun video.
Posted by
CitizenMags
at
9:40 AM
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Labels: brand equity, car brands, digital video, viral, youtube
Friday, April 04, 2008
No Brand Can Ignore The Social World
Forrester reports, "Mazda And Honda Have The Most Active Customers; GMC And Mercury The Least". Here's the topline executive summary.
"Car owners have widely different affinities for social applications. Mazda, Honda, Pontiac, Hyundai, and Jeep have the most active customers; Ford, Nissan, Chevrolet, GMC, and Mercury have the least. Car brands should use these tendencies to plan strategy. For example, Honda owners are the most likely to react to online content, which the company could exploit with consumer ratings. No brand can ignore the social world; even among Mercury owners, the least active, half are connecting with social media."
Posted by
Unpopulated Beach
at
1:47 PM
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Labels: car brands, Forrester, social media, social network