Tivo to Try Something New with Amazon

Interactivity doesn't stop at web and/or mobile technology. It looks like T.V. advertising is in for quite the face lift. Let's face it, with the web constantly blooming, it's becoming harder and harder for T.V. commercials to make their mark, and effectively, at that.

So, what's the plan? With the TiVo remote, users will be able to buy the products being advertised, with the help of Amazon as a partner. This is believed to enrich the overall viewer experience and will not distract the consumer from their favorite program (that's the beauty of TiVo)....

It's still risky, however...

"As DVRs get more popular, 'the majority of commercials in home will be fast-forwarded through,' he said. 'It is critical that there be a form of advertising and a transactional solution that underpins the DVR, or the economics of television are going to be substantially undermined.”

Limitless Paper in a Paperless World

A clip from The Office. The Dunder Mifflin Paper Company commercial premiere. All paper commercials should be this creative.

Social Networking Vs. Content.

Great article at AdAge. Since the 90's content has always been king online and even though the social revolution has been getting all the buzz the past few years, it's interesting to see where things really lie.

When It Comes to Time Spent Online, Content Trumps Community

Echo Gets Adopted

We do a lot of interactive work for Pedigree and this is a big part of the offline campaign. Enjoy.

QR Codes Go Global

Here is a great article over at CScout on QR codes. It's pretty much everything you need to know (for now). QR codes are a really exciting marketing opportunity for interactive, retail and marketers in general. We're probably just ahead of the curve as far as implementing a true QR campaign, but hey -- it's good to dream and prepare, the day will be here very soon. QR Codes go global.

Shave My Yeti.

Polartec just made me laugh and i thought i'd share the fun. This isn't a new site, but it's still a good one. The whole scenario with him running through the park is just ridiculous. It's a must see.

Shave My Yeti.

Ads of the world.

Most creative people are inspired by what they see and hear. I came across this great site : Ads of the World

I've been to the site before but then forgot about it. I realized this time what a treasure it really is.

First of all it is great to see what marketers can get away with outside the states and secondly, it's just nice to see different perspectives on creative. Some of the stuff you'll see we simply couldn't get approved here in the US.

Enjoy.