Twitering

As marketers and brands are still looking for ways to effectively utilize Facebook, another social network is taking hold in a big way. It’s Twitter. You’ve seen it in the newspapers, you’ve heard people talking about it and even the evening news is feeding parts of their discussions by utilizing Twitter.

For a brand it can be a bit overwhelming, Twittering, tweeple, tweets, what is a brand to do? It’s intriguing though; there is a lure here for many marketers and brands alike. Think about how amazing is it for a brand to have all these followers that hang on every word said? How could you go wrong?

Well, the answer is not that black and white. The big question you face is, does your brand need an active and daily dialogue with customers? Does it have enough to say on a regular basis? Can your brand even support that sort of dialogue and is it in your brands nature to do so? Twitter is not the equivalent of a dry corporate website it is VERY different. Twitter has the potential to be a lot more personal if used correctly.

Brands that have spent a lot of time successfully developing their brand personality certainly may have an easier time at it. Look at Jet Blue with 240,000+ followers. This brand dialogue didn’t start on Twitter, Jet blue simply uses Twitter as another natural extension of their brand and customers are eating it up. For the right brand under the right circumstances Twitter is a low cost way to communicate effectively. Indeed, there is massive potential to build brand equity and to keep fans and followers informed, but choose wisely and understand the hills and valleys before you start tweeting.

Good things come in small coded packages

I came across this great url for anyone on an iPhone who Twitters.

It's simple and really smart. This Twitter URL is designed and coded to be viewed full resolution on your iPhone. How smart, and who said all the good ideas were gone?

https://twitter.thincloud.com/login

The next generation of web technology is likely to be far more powerful than the current crop

Here's a great article on what we can expect online in the future, a whole new way that data is used : check it out here

Social Networking Vs. Content.

Great article at AdAge. Since the 90's content has always been king online and even though the social revolution has been getting all the buzz the past few years, it's interesting to see where things really lie.

When It Comes to Time Spent Online, Content Trumps Community

Make a clickable facebook t-shirt. (What?)

Add to friends gear, it's a facebook/QR thing.

QR Codes Go Global

Here is a great article over at CScout on QR codes. It's pretty much everything you need to know (for now). QR codes are a really exciting marketing opportunity for interactive, retail and marketers in general. We're probably just ahead of the curve as far as implementing a true QR campaign, but hey -- it's good to dream and prepare, the day will be here very soon. QR Codes go global.

Wine Library TV

If you haven't seen Wine Library TV you should. Gary and team utilize the best of web 2.0. Here you'll find hundreds of webisodes on wine, an amazing resource and very entertaining. Gary's passion is definitely contagious. All i can say is kudos to Gary "VAY-NER-CHUK". I'm already a fan.

Advertising 2.0

This 20 page whitepaper explores the influence of technology in advertising, marketing and media, and the threats and opportunities triggered by the revolution of the new, social internet.