let's go for a drink!

A couple months old, but...

Goldstar Beer puts a whole new twist on, "let's go for a drink." Check it out. Or, does it?

This simple, flow-chart-style ad campaign is admittedly hilarious (well, to most) but perhaps a bit sexist. (The tagline is, "Thank god you're a man.") It's safe to say you can take a look at it and think, "enough said."

The perfect ad to read while sitting on a bar toilet inebriated (apparently, bathroom stalls were the main display location).

It really appears to have angered some reviewers, but that just makes it all the more interesting! Dare I ask, "Let's go for a drink?" Eek.

Take it From the Googleys

An example of the power of simple, straightforward approaches to really good design. The ten design principles that make Google googley:

1. Focus on people—their lives, their work, their dreams.

2. Every millisecond counts.

3. Simplicity is powerful.

4. Engage beginners and attract experts.

5. Dare to innovate.

6. Design for the world.

7. Plan for today's and tomorrow's business.

8. Delight the eye without distracting the mind.

9. Be worthy of people's trust.

10. Add a human touch.

And, in case there was any doubt, take a philosophy lesson from the team.

simple is good

No high budget, 3d-rendered, overly scripted, supermodel-laden campaigning necessary.

Just a sharpie and some imagination.

After seeing just how bad pharma advertising can be, this Zyrtec street campaign is quite refreshing.