Wednesday, April 23, 2008

simple is good

No high budget, 3d-rendered, overly scripted, supermodel-laden campaigning necessary.

Just a sharpie and some imagination.

After seeing just how bad pharma advertising can be, this Zyrtec street campaign is quite refreshing.

1 comments:

frattarolio said...

So true, and I speak from years of experience with seasonal allergies.