Tip of the Iceberg for Mobile Apps and Retail

6 Mobile Apps That Evolve The Shopping Experience

AdAge picks 6 of their favorite mobile apps that are evolving the retail experience. Mobile shapes the shopping experience by not being either "online" or "offline". Mobile further demonstrates how the experience becomes more engaging, more immediate and the brand more connected to the consumer.

Retailers who's floor staff are paid on commission and therefore not working to access the greatest amount of information (via online or mobile) are selling their own expertise short in the mind of the consumer.

Are you wondering why make the effort to actively pursue the customer at every touchpoint? Because you may lose the sale if you don't. The digital experience should be mapped out in this 360 world to help prioritize what content should be created, organized and served up to the consumer.

Read the original article on AdAge here: http://bit.ly/9tEO1n .

In App Ads Tipping Point?

Retail Giant, Walmart continuing to focus on reaching new targets is running in-app banner ads on iPhones. Walmart’s ads appear in the NBC Today Shows Recipe App.

Interestingly the Walmart call to action featured in the Today Show in-App Ad is to download Walmart’s own iPhone App, which is focused on helping shoppers find great deals.

In addition to Walmart, Microsoft, Unilever and others are testing In-App Ads which means many more retailers and manufacturers will likely soon follow.