In App Ads Tipping Point?

Retail Giant, Walmart continuing to focus on reaching new targets is running in-app banner ads on iPhones. Walmart’s ads appear in the NBC Today Shows Recipe App.

Interestingly the Walmart call to action featured in the Today Show in-App Ad is to download Walmart’s own iPhone App, which is focused on helping shoppers find great deals.

In addition to Walmart, Microsoft, Unilever and others are testing In-App Ads which means many more retailers and manufacturers will likely soon follow.