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What's the best brand to accompany to a dinner party? With whom to get into an argument? Not sure? Looks like you might have to dig deep and appreciate the emotional value of brands in everyday life.
Interbrand's Brandjunkie survey advocated just that earlier this year. They delved into the emotional impact brands have had on consumers with up-close-and-personal questions. The end result? Apple, for the win! (One participant made an interesting point about Microsoft; for a company so fast and multi-faceted, there has been "very little innovation".) Concur?
Read the full article.
Wednesday, April 02, 2008
Apple: so hot right now
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2 comments:
great point, but why do you think that Apple stock is in the toilet right about now? what is a brand worth as far as driving real company financial equity, not just brand perception?
that's true. i suppose apple does what it's good at-- being attractive. wonder if it'll pick up anytime soon...
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