Mobile ads: DOA in 08, or the next big thing?

Here are 2 very disparate articles on the potential for mobile advertising. On the one hand, Ad Age this week points out all the barriers keeping mobile advertising from taking off. On the other, Ad Age, in the same issue, describes advances in place-based mobile ad delivery that will drive growth in Mobile as more carriers adopt this technology.

So, when your client asks, :Hey, should I be in mobile", you'll have lots to consider before giving your answer.

Mobile remains limited article here

Mobile is making great strides on geo-location here