Some interesting credits

For the latest release of Activision Blizzard/Infinity Wards Call Of Duty video game series, Modern Warfare 2 there were some interesting credits in terms of what agencies were recognized to be a part of the largest video game, hence entertainment release of all-time as Infinity Ward stated on it's website. The game, which retails for $59.99, sold 4.7 million units in its first day on sale, taking in $310 million for the game publisher. By comparison, the year’s highest-grossing movie, “Transformers: Revenge of the Fallen,” earned more than $200 million domestically by the end of its first weekend as reported by the New York Times.

So, what agencies developed the campaign to promote the game? Well, While TBWA/Chiat is the companies lead agency, it was a compilation of other agencies, and most interestingly retailers that are responsible for the games launch. In reviewing the Article on AdAge take notice that retailers like WalMart (in cooperation with Activision), BestBuy and Gamespot developed and ran creative and components of the campaign for the launch. Further evidence at the importance of the retailers as a central component of manufacturs campaigns rather than just points of distribution.

Read the article here.

Gaming and real life.

Check out how super cool technologies end up in video games. Also, find out where else the technologies are being used. In the end, a lot of the technologies we see in video games have lives outside the gamers realm.

See the images and read the article here

Favorite leisure activities among women

TV, Casual Gaming on Web Take Top Spots for Women

Not surprising, a good read.

World Golf Tour Online

World Golf Tour is worth checking out. It's an online golfing game ala most console/PC golf type games, but done using photography rather than entire 3D worlds. It's really nicely done. Fortune magazine had a full article about it here:

World Golf Tour Article

The article speaks a lot about how this game is going to have people slacking in the work place. After playing several times, i'm not sure that's entirely the case. Not yet anyhow. I'm going to keep watch for new features and social aspects that i hope appear. Making your golf team is great, but i want to be able to communicate on a higher level with my teammates. Maybe i'm spoiled though being a facebook junkie, twitter lover and xboxlive guy. Being a golfer, i'm keeping my fingers crossed for this one.

The game.