Some interesting credits

For the latest release of Activision Blizzard/Infinity Wards Call Of Duty video game series, Modern Warfare 2 there were some interesting credits in terms of what agencies were recognized to be a part of the largest video game, hence entertainment release of all-time as Infinity Ward stated on it's website. The game, which retails for $59.99, sold 4.7 million units in its first day on sale, taking in $310 million for the game publisher. By comparison, the year’s highest-grossing movie, “Transformers: Revenge of the Fallen,” earned more than $200 million domestically by the end of its first weekend as reported by the New York Times.

So, what agencies developed the campaign to promote the game? Well, While TBWA/Chiat is the companies lead agency, it was a compilation of other agencies, and most interestingly retailers that are responsible for the games launch. In reviewing the Article on AdAge take notice that retailers like WalMart (in cooperation with Activision), BestBuy and Gamespot developed and ran creative and components of the campaign for the launch. Further evidence at the importance of the retailers as a central component of manufacturs campaigns rather than just points of distribution.

Read the article here.