The Augmented Reality Train rolls on

By now if you've been following our blog or twitter feed (or seen the latest copy of Esquire magazine here) you know all about this thing called Augmented Reality (A/R) and that we're fans (for the right brand, done the right way of course!). So, with that in mind no one here should be surprised that A/R just keeps rolling on and marketers are trying to find the killer app of this technology.

Enter the latest bid from our friends from Coke Zero and Hollywood with their promotion of the hope-to-be blockbuster "Avatar: The last Air-bender." In a typical Hollywood overstatement of reality (or augmented reality in this case) the Coke spot that promotes this campaign and on product "AVTR" tag certainly makes it look ALOT cooler than it is, but it's still pretty darn cool.

Coupled with a almost unbranded presence on a microsite you can try the A/R at AVTR.com. So, grab a coke and go check it out!