What are they doing on their mobile phones for more than 2.5 hours per day??

What do mobile users do for over two and a half hours per day on their phones? It is not likely that it is to find out the the Airspeed Velocity of an Unladen Swallow, or any other educational purpose. It is more likely that it is for accessing social media channels, managing personal finances or even to rally in support of a cause (hmmm...think Pedigree Adoption Drive!).

The numbers are impressive: 91% of mobile users go online to socialize (100 MILLION access Facebook from a mobile device) compared to only 79% on a desktop. Mobile users are 1.6 times more likely to manage finances and 1.4 times more likely to support a cause.

Why? Immediacy.

Read on for all the latest and fun stats on that person next to you feverishly engaged with their mobile...