The Future of Marketing... What is Your Prediction?

An article on the future of marketing was published today on Talent Zoo, written by the head of planning at Modernista!, Gareth Kay. Gareth is well published, and reading up on his opinion is easy (just do a google search and related content goes pages deep). In this article, he predicts that marketing will be headed in the the following direction:

1. Brands will be built on cultural and social missions, not commercial propositions

2. Marketing will be about what you do, not what you say

3. Lots of little ideas, not one big idea

4. People first

But his prediction for the future came up against some criticism.... Take a look for yourself, and post a comment! Would love to know what you think - are you a believer? Or do you have a better crystal ball?