If They Don't Hear It, Say It Louder...

... and if don't see it, MAKE IT BIGGER! That's the latest initiative from the Online Publishers Association in an attempt to combat desensitivity to online banner ads. In an effort to maintain an evolution in online advertising, and create new ways for agencies to integrate a brand's experience with more interactivity, three new online ad units have been introduced. These ad units will be available through nearly two dozen OPA participating members including New York Times, MSNBC.com, MTV Networks and Wall Street Journal, whose combined reach is over 108.3 million unique visitors (that's 66% of the total US internet audience).

Read on to get the skinny on the creative objectives of this initiative and all the deets on the new creative units that will be available in early July!