Augmented Reality from GE.

Ok, this actually gave me the chills, which really doesn't happen too often. It's a really imaginative evolution of 3D online. It's most likely a combination of Papervision 3D and as you can see the use of a QR code (of sorts).

Regardless of the technology used, this is really a show stopper. Print out the QR-ish code and hold it up to the screen and a 3D world erupts on screen, mapped to the image on the paper - Amazing! The marketing and in-store opportunities for something like this could be HUGE. I'll definitely be looking more into this.


Try it out for yourself