Wow. Jaguar, Land Rover Make $1.6 Million Mobile Buy

Huge mobile marketing buy here and big news here from Jaguar / Land Rover. Interestingly they see the medium as not just awareness, but direct response. I'd agree completely. Even on a very basic mobile level it is super easy to interact and get information on basic information like weather/news and just as easy (and convenient) for appropriate branded messaging. I can't wait to see how this mobile marketing campaign comes to life in the marketplace. I'm also really curious about it's success.

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