Grocery Retailers rethink merchandising

Everyone knows that when you go to the grocery store, the bread in on the left, the produce is on the right, the meat is in the back, and you are going to do a loop in one direction or another, with occasional forays into the center for essential items like cereal. The best a CPG marketer can hope for is an end-aisle display to have their product featured within the perimeter "racetrack" itself.

Piggly wiggly has opened up an experimental format in Myrtle Beach, SC that takes that standard approach and turns it inside out, organizing products in what they claim is a more logical pattern. This includes things like placing the cereal next to the milk and putting frozen corn near fresh corn.

Will it work, or will it confuse the hell out of people who have been shopping grocery the same way for decades? Only time will tell.