No high budget, 3d-rendered, overly scripted, supermodel-laden campaigning necessary.
Just a sharpie and some imagination.
After seeing just how bad pharma advertising can be, this Zyrtec street campaign is quite refreshing.
Wednesday, April 23, 2008
simple is good
Posted by rk at 11:11 PM
Labels: copywriting, outdoor, street teams
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1 comments:
So true, and I speak from years of experience with seasonal allergies.
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