Wegmens is soliciting the help of its shoppers to vote on the next flavor of its private label CSD line "WPOP". As incentive, shoppers can win from a variety of prizes (patio packages, wii consoles, etc.) The promotion is featured on-pack and linked to a micro-site off wegmens.com. One of the first private label promotions I've seen. Its also advanced given the unique codes on packgaing linked to the promotional microsite.
http://www.wegmansvoteandwin.com/
Monday, June 16, 2008
Vote for the next Wegmens WPOP
Posted by Anonymous at 8:54 AM 0 comments
Labels: packaging, private label; microsite, promotion, retail
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