Who Saved More Than $57 Million with Online Coupons? You did!

From RetailMeNot report published on marketingcharts.com , citing 49% increase in online coupon users in the first half of 2010, compared to the first half of 2009.

I find most interesting the diversity of the most searched coupons from clothing, e-commerce, QSR and auto rental. For CPG brands we're noticing a decrease in the average overall value of digital coupons, but a steep increase in multi-purchase offers.

Search for a specific brand and the word "coupons" on Google.com and you'll be surprised by how much activity you might find.