Putting a Fresh Face (or Lack Thereof) to Viral

More proof you don't need a huge budget to produce an extremely successful viral ad campaign.

This faceless ad campaign for Lotus has sparked huge buzz across automotive blogs, forums, and more.

And all it cost them was a few latex masks, a couple stand-ins, and tickets to a handful of high profile British events.

simple is good

No high budget, 3d-rendered, overly scripted, supermodel-laden campaigning necessary.

Just a sharpie and some imagination.

After seeing just how bad pharma advertising can be, this Zyrtec street campaign is quite refreshing.

The Sound of (Not) Sucking

Using live LED decibel meters, AEG-Electrolux's brilliant new outdoor campaign lets consumers know just how noisy things are in a world where you can buy quiet washing machines.

The website gives real-time decibel ratings for the billboards. At the moment, London resembles their appliances the least.

Now, I wonder if the same could be implied by their vacuum machines.