No Income? Apply for a Golden Grant!

General Mills has created a campaign with a pretty cool premise, Golden Grant. It targets those who have fallen victim to the plummeting economy.

A spin-off of both Twitter and FML, the Golden Grant microsite asks users to share their “ridiculous job search story” in 140 characters or less. The most “convincing” economical sob stories become short films. The winners get a generous supply of Golden Grahams to allay their fears of starvation…

As with any user-submitted-content-based campaign, I fear that people will exercise their drama skills and simply falsify or exaggerate their personal experiences. Also, I wonder how original the idea really is. Either way, I believe it’s a risk worth taking. Something tells me a lot of laughter (and maybe sympathy) is on the way.