Target Leads The Way With Mobile Couponing

Target is first out of the gate with true Mobile Coupons that are sent to phones and scannable at checkout registers. This is a big part of a broader Target Mobile initiative that includes weekly mobile circulars, a revamped Iphone app and exclusive mobile deals. This will will ignite innovation within Mobile couponing.

And no surprise, P&G is among the first to Partner with Target with its Tide brand. Given the I went ATVing this weekend in the muddy woods of Butler, PA I am off with my Blackberry to local Target Store to test my Tide Mobile coupon.