Help Us Help Dogs

Our client Pedigree(R) Food for Dogs is on the 5th year of it's campaign to support dog adoption. This year, it is supporting it in a big way with a superbowl spot which you can see here. To amplify this traditional marketing activity, we've created an online extension of this work, featuring "behind the scenes" back stories for the crazy pets and their crazier pet owners featured in the Super Bowl TV spot. And to mark Pedigree's commitment even more explicitly, we have built in the benefit to the user that each video watched will result in additional donations by Pedigree to support dog adoption through their charity, the Pedigree Foundation.

Funny stuff, great cause.